Welcome to the visual world of Cloetta!
As part of our corporate brand, the Cloetta identity is very important to the company as a whole. The visual identity and logo must reflect that we are a contemporary company with an international look, but also one that remains thoroughly grounded in local markets.
The new corporate visual identity is aimed at a wide audience. These will include analysts, investors, customers, new personnel, existing employees and media outlets. As this identity has a different objective from the product identity, it is essential that they remain clearly separated from each other.
The basis for our visual identity is the red logo, often against a white background. Although the red colour will be visible across many applications, there is a possibility that it will be complemented with other colours. We want our visual identity to be warm, contemporary, joyful, sharp, driven and focused.
