Basic Guidelines - Introduction

Through consistent work with our visual identity we ensure that key target groups and customers visually meet the same company, regardless of where and when they meet us. It is important to understand that the Cloetta Corporate identity has a different objective from that of the product identity. Its focus is not the end consumer but rather analysts, investors, customers, new personnel, existing employees and media outlets.

Corporate identity guidelines are designed to make working with the visual identity easier, smoother and more efficient. The development of these guidelines shall be continuous. To ensure you are working with the most current guidelines, please consult the digital manual. If you have any questions regarding how to use the visual components, please contact the profile manager.